My marketing specialties
I'd describe my marketing expertise as diverse and well-rounded. Although I've focused on Demand Generation / Growth Marketing, I have experience managing and collaborating closely with Product Marketing, Marketing / Revenue Operations, Lifecycle Marketing and Brand Marketing.
My years working within agencies taught me how to multi-task, meet tight deadlines and quickly understand different industry verticals & audiences.
My years working in-house taught me how to build a strategy, own a budget, develop a team and collaborate closely with other departments such as Sales, Product, Finance and Legal.
With 5 years spent working B2C and over 10 years working B2B, I also understand how to appeal to any audience — direct consumers, buying committees, vendors/partners and more.
My campaigns & projects
Great marketing campaigns don't require big budgets (although they certainly can help)! The best campaigns and initiatives I've worked on just require: clear strategy, creative execution, measurable results and a good amount of testing & optimization.
Hear me out for a second
Content strategy is more in my wheelhouse, but I do enjoy writing — whether a presentation or ad headline. Learn more about me and my marketing tips in my blog.
My power stats and awards
$10M+ revenue
per month in 2023
5x increase in MQLs
in 2022
70% of company's new starts
in April 2023
100,000-follower
social media strategy
Webby award-winning
website rebrand
AdAge recognized
global campaign
My martech experience
CRM/Auto.
Salesforce
Hubspot
Pardot
ABM/Sales
6sense
Highspot
Outreach
Analytics
Google Analytics
SEMrush
Mode
Web/Content
WordPress
Wix
Uberflip
Ads
Supply Chain / Logistics
Construction & Building Materials
Food Service &
Appliances
Dental &
Healthcare Ed.
Ecommerce